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Cameron Day's avatar

Awesome, per usual, Rob.

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Jason Goldwater's avatar

I always tell young Copywriters to stop trying so hard to sound like a Writer, and just write like you speak. This article is a great support piece for that. Thanks, Rob Schwartz, you really do help. 🙏

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Rob Schwartz's avatar

Thanks, JG!

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Karen Crane's avatar

Love this.

Break it down. Make it human.

Tell a story.

It ain't rocket science. Well, maybe in his case it was.

But you know what I mean.

And hahaha ----> Noo Yawkish - never seen it written like that.

Good one!

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