This is great, Rob. We are now including five thought starters from ChatGPT as a "page two" to every creative brief. A way to get more quickly past the obvious ideas.
love that you did this, I and many creatives I know have been playing with ChatGPT, Midjourney and Dall-E - it has to be done, we have to, as people in the culture and sometimes at least attempting to create culture, try all the new things. there's a lot to get out of using it, and the consensus is a) use it for prompts and first-line thinking to save time, b) it's not that great yet, c) it's going to be and we better be ready.
Hey Rob, I did a similar thing yesterday, asking for an OOH campaign promoting humans over AI when it comes to creative ideas. I was disappointed in the results, which are on the link below. One might say it could help get all the crap ideas out of the way in order to get to the golden ones. As you say, some will be worthy of merit and investigation, if only to stimulate another, better thought. Having followed the AI/ChatGPT debate for a while, and played around with it too, it seems clear that its output improves with powerful, well-written prompts; ‘garbage in, garbage out’ is all too easy. Whether we’ll see any ‘iconic’ campaigns as we judged at Cannes in 2013 remains to be seen.
I like Rick Rubin’s idea of AI generating Inspiration Seeds. Kind of what you’re talking about here. Spit out a hundred seeds. A million. All good. Our job as it has been now for a long time is to recognize the gold nuggets.
You are forgetting one thing. Right now, sure AI is pretty weak - it's formulaic. Nowhere near human parity regarding the creative process. However, it is important to note there is no ceiling. Let's consider speech recognition. I watched the Australian Open and (as I always do when I watch TV) with closed captioning on. The technology translating the announcers got most of the words right, but I laughed out loud when I heard "Tsitsipas" display on the screen as "City Bus" - but still it's 10x better than it was 5 years ago. Fast forward ten to fifteen years, a computer will be able to listen to every conversation at a restaurant simultaneously and not just transcribe, but understand every conversation. Although not directly similar, eventually we will be no match to the insight that will come from this technology - it will pass human comprehension. As a technologist, it scares the shit out of me.
Fascinating experiment, Rob, though I think you’re being very generous in your assessment of the “ideas” generated.
I like the bring in some freelancers part.
Really smart experiment and conclusions. Thanks for this!
This is great, Rob. We are now including five thought starters from ChatGPT as a "page two" to every creative brief. A way to get more quickly past the obvious ideas.
Curiosity over fear is a good way to approach new tools.
Loved the experiment and your takeaway.
Have you tried http://seenapse.ai? I think the results are far superior to Uncreative and the rest, but I might be biased 😉
I shall take a look. Thx.
love that you did this, I and many creatives I know have been playing with ChatGPT, Midjourney and Dall-E - it has to be done, we have to, as people in the culture and sometimes at least attempting to create culture, try all the new things. there's a lot to get out of using it, and the consensus is a) use it for prompts and first-line thinking to save time, b) it's not that great yet, c) it's going to be and we better be ready.
Hey Rob, I did a similar thing yesterday, asking for an OOH campaign promoting humans over AI when it comes to creative ideas. I was disappointed in the results, which are on the link below. One might say it could help get all the crap ideas out of the way in order to get to the golden ones. As you say, some will be worthy of merit and investigation, if only to stimulate another, better thought. Having followed the AI/ChatGPT debate for a while, and played around with it too, it seems clear that its output improves with powerful, well-written prompts; ‘garbage in, garbage out’ is all too easy. Whether we’ll see any ‘iconic’ campaigns as we judged at Cannes in 2013 remains to be seen.
https://www.linkedin.com/posts/mookoreddick_the-worlds-first-fully-automated-creative-activity-7024924413061918720-wQ-l?utm_source=share&utm_medium=member_ios
I like Rick Rubin’s idea of AI generating Inspiration Seeds. Kind of what you’re talking about here. Spit out a hundred seeds. A million. All good. Our job as it has been now for a long time is to recognize the gold nuggets.
You are forgetting one thing. Right now, sure AI is pretty weak - it's formulaic. Nowhere near human parity regarding the creative process. However, it is important to note there is no ceiling. Let's consider speech recognition. I watched the Australian Open and (as I always do when I watch TV) with closed captioning on. The technology translating the announcers got most of the words right, but I laughed out loud when I heard "Tsitsipas" display on the screen as "City Bus" - but still it's 10x better than it was 5 years ago. Fast forward ten to fifteen years, a computer will be able to listen to every conversation at a restaurant simultaneously and not just transcribe, but understand every conversation. Although not directly similar, eventually we will be no match to the insight that will come from this technology - it will pass human comprehension. As a technologist, it scares the shit out of me.
We've seen the movie(s). "Westworld." "Bladerunner." It's coming.
If they can figure out how to give it a soul, I’ll believe you. Wake me when it’s over.
I’ve seen things you ‘humans’ wouldn’t believe.
Looking for Sarah Connor’s number as I write…