The problem, of course, is that becoming the “hunted instead of the hunter” has been in play for more than a decade — for agencies as well as talent — and there are a whole lot of very powerful “publish daily” magnets already out there, lined up pole to, well, okay, that’s a sucky metaphor, but you get the drift.
As a Founder/Content Creator I agree. RFP's ain't the way to new business. LinkedIn and IG DM's are the new RFP.
Seriously. If you’re waiting for the RFP you’re already behind. Shit, you’re probably already out.
The problem, of course, is that becoming the “hunted instead of the hunter” has been in play for more than a decade — for agencies as well as talent — and there are a whole lot of very powerful “publish daily” magnets already out there, lined up pole to, well, okay, that’s a sucky metaphor, but you get the drift.
The world always has room for a good idea.
No doubt. But there are jillion of those and when you’re living in a time of self-promoters, self promotion is, itself, a herd phenomenon.