A few weeks ago I had written about the crisis at Nike and the need for a “Creative CEO.”
great post! Sometimes companies forget how important their product really is – if they get lost in all the marketing and social media stuff.
In my older times at P&G we used to say never to fall in love with your products.
As it might take us away from the consumers.
And from the Brand.
Brands and consumers - before products :-)
And thanks for the weekly rendez vous …
great post! Sometimes companies forget how important their product really is – if they get lost in all the marketing and social media stuff.
In my older times at P&G we used to say never to fall in love with your products.
As it might take us away from the consumers.
And from the Brand.
Brands and consumers - before products :-)
And thanks for the weekly rendez vous …