Thank you for this! I used to start every assignment with a word doc that began, "Ok, so they want to communicate that..." And then I just blabbd - to myself for as long as I wanted - and invariably, found that I not only understood the assignment better than I thought, but usually ended up with a few headlines, if not campaign ideas. You reminded me of how valuable it is to do so. I've never done thee 3-pages every morning exercise, but hell... it's a new year. Great advice. I love your newsletter.
Thank you for this! I used to start every assignment with a word doc that began, "Ok, so they want to communicate that..." And then I just blabbd - to myself for as long as I wanted - and invariably, found that I not only understood the assignment better than I thought, but usually ended up with a few headlines, if not campaign ideas. You reminded me of how valuable it is to do so. I've never done thee 3-pages every morning exercise, but hell... it's a new year. Great advice. I love your newsletter.
Big heart emoji to you. Thank you.