It always amazes people, myself included, what we can achieve when we have a plan and a method. I've seen a version of this work firsthand, again and again. Great ideas, fast. Then pressure test, polish, and sometimes scratch them for something better that comes along in the process. Love the 7 Stages. Love the 5 minutes. As a mentor once told me: write hot, edit cool, if you have the time.
Probably the most valuable take-aways from both Tom Monahan's CD seminar and the Hyper Island Master Class was the utility of speed drills. Both gave you impossibly short periods of time — 5 or 10 minutes max — to develop as many concepts as you could, draw 'em up, and get ready to present to the group. Frankly, even though a couple of the people I randomly partnered with on these jaunts commented that I looked about to explode, the end result never failed to "we did that?" amaze. Monahan's explanation for why that was so, and by the way he had us work in all media while HI hasd us tackle tasks like designing an app, made the most sense: with the sword of a ridiculous deadline hanging overhead, you don't have time to listen to the inner censors. Like farm-to-table, or subconscious-to-prefrontal, no speed bumps allowed.
It always amazes people, myself included, what we can achieve when we have a plan and a method. I've seen a version of this work firsthand, again and again. Great ideas, fast. Then pressure test, polish, and sometimes scratch them for something better that comes along in the process. Love the 7 Stages. Love the 5 minutes. As a mentor once told me: write hot, edit cool, if you have the time.
"7 Stages of Brief!" brilliant!
Love it! Proves that nothing is impossible.
Probably the most valuable take-aways from both Tom Monahan's CD seminar and the Hyper Island Master Class was the utility of speed drills. Both gave you impossibly short periods of time — 5 or 10 minutes max — to develop as many concepts as you could, draw 'em up, and get ready to present to the group. Frankly, even though a couple of the people I randomly partnered with on these jaunts commented that I looked about to explode, the end result never failed to "we did that?" amaze. Monahan's explanation for why that was so, and by the way he had us work in all media while HI hasd us tackle tasks like designing an app, made the most sense: with the sword of a ridiculous deadline hanging overhead, you don't have time to listen to the inner censors. Like farm-to-table, or subconscious-to-prefrontal, no speed bumps allowed.