“Success leaves clues.”…love this. I didn’t go to ad school nor take a marketing class. I just kinda fell into advertising. Studied the work I liked to figure out why I liked it, and wrote my ass off til I got the same feeling. Many years later, still writing my ass off :)
I’m a big proponent of creative osmosis. The idea that we can absorb or ingest the frequency on which great work--or in this case, greatness-- manifests. In my opinion, there’s a kind of greatness code that can be broken. It’s definitely important that we try to find greatness, but so too is it important that we let greatness find us.
Greatness is a code. And like almost any code thats ever existed, it can be broken. We are our own enigma machine. If there's such a thing as a Muse, it's us.
Great post, Rob. My father used to always coach me to look at great work and try to figure out what the brief was. I was instantly reminded of his words as I read yours. Bravo!
“Success leaves clues.”…love this. I didn’t go to ad school nor take a marketing class. I just kinda fell into advertising. Studied the work I liked to figure out why I liked it, and wrote my ass off til I got the same feeling. Many years later, still writing my ass off :)
Yes! Mark, this is what I mean by osmosis. Cracking the code. I went down pretty much the same path. Award show annuals were my ad school.
I’m a big proponent of creative osmosis. The idea that we can absorb or ingest the frequency on which great work--or in this case, greatness-- manifests. In my opinion, there’s a kind of greatness code that can be broken. It’s definitely important that we try to find greatness, but so too is it important that we let greatness find us.
Great point, Ernie. As you astutely point out, great ideas sometimes just come to us. Proof there might actually be working Muses.
Greatness is a code. And like almost any code thats ever existed, it can be broken. We are our own enigma machine. If there's such a thing as a Muse, it's us.
Great post, Rob. My father used to always coach me to look at great work and try to figure out what the brief was. I was instantly reminded of his words as I read yours. Bravo!
#theadvertisingsurvivalguide
I love a good “Guy Moment.”
Thanks for the wisdom. I always look forward to your mails. And now I'm really intrigued at what you'd find at the workshop...
Thanks for the kind words.
Hey, love this. Can't wait to hear what you discover.
Very nice, Rob. I appreciate the wisdom.