Excellent! Particularly on the need to start with the upside--while opening ears, minds (and passionate hearts), a glimmer of light leaves the “feedbackee” with an “all is not lost” lifeline; essential when you need to pull yourself back off the rejection cliff.
Also admire your point about giving people actionable feedback versus vague rage-inspiring vapor. My fav “scars on back” story in the area came while showing a senior news network exec a storyboard.” He did the first thing right, saying, “This is a very strong concept.” But then he pointed at a figure in a frame on the board and said, “but I don’t like this guy.” Blinking, I replied, “no problem, we’ll cast for the part and you’ll have to approve the choice.” “You don’t get it,” he went on, “I don’t like this guy; this board is dead.”
Simple is smart. This works Rob. 🎯
Your twerking is working, Rob. Great post.
Rob, this is so good. Love this framework. Thanks for sharing. (And I too am a big fan of Jen Ostrich and her feedback genius.)
Thank you for the shout out! 🙌🏻🙌🏻
Congrats on your new book! A thoughtful, great read.
Awesome glad you found it so. If you ever want to connect coach to coach happy to!
Heaps of thanks for this one. Very helpful. Wish they taught this in dad school.
I once had a client who would say…
- I don’t like it.
- Why not, what isn’t working? It fulfills the brief and does so in an interesting, fun way.
-I just don’t like it.
-Okay. What could make it stronger? What are you looking for?
-I don’t know. But I’ll know it when I see it.
By the time a concept was approved it was watered down, not our best effort, and far beyond the production timeline.
We dubbed her marketing group the Advertising Prevention Department. Ultimately she lost her job, but not before we lost the account.
I think I was in that meeting!
Excellent! Particularly on the need to start with the upside--while opening ears, minds (and passionate hearts), a glimmer of light leaves the “feedbackee” with an “all is not lost” lifeline; essential when you need to pull yourself back off the rejection cliff.
Also admire your point about giving people actionable feedback versus vague rage-inspiring vapor. My fav “scars on back” story in the area came while showing a senior news network exec a storyboard.” He did the first thing right, saying, “This is a very strong concept.” But then he pointed at a figure in a frame on the board and said, “but I don’t like this guy.” Blinking, I replied, “no problem, we’ll cast for the part and you’ll have to approve the choice.” “You don’t get it,” he went on, “I don’t like this guy; this board is dead.”
Dear Lord! Some peeps...
Thanks for sharing. Thanks for reading.