👏👏👏 wildly underrated that someone with another point-of-view, from another place or another time can make you FEEL ___.
“ the power of a words… they get on the walls, they get on your wallpaper, they get in your rugs, in your upholstery, in your clothes and finally into you.” - Maya Angelou
Thanks Rob. That is very true. And what makes those words sink in so successfully is that they are invariably a sharply worded, deeply emotional connection between how the business makes money, and the customers who spend that money.
This the shizzle (and, out of respect for Snoop, I call that a word). In fact, while the idea contained in the words is primary, the fact that they can also both begin and conclude a conversation is the beautiful baggage that comes along for the ride. The best of them echo in the mind, as if spoken; but evoking both verbal and associations. That's why Nike is likely the GOAT in this category — their words unfailingly "speak to us."
The words — the tag line — are an idea. The words are a platform. The words are possibilities. The words are the shortest, clearest story of what a brand stands for. Words matter in advertising, and I will die on this hill.
👏👏👏 wildly underrated that someone with another point-of-view, from another place or another time can make you FEEL ___.
“ the power of a words… they get on the walls, they get on your wallpaper, they get in your rugs, in your upholstery, in your clothes and finally into you.” - Maya Angelou
Well said.
Modalities change. Language endures.
Well, I really wish Hilton would manifest the potential for 'For The Stay.' It's a great platform.
Indeed. 10-Minute TikTok is iconic, “Hilton Saved My Stay” is new and a lot more is coming!
I wish I could give this 10 Likes instead of one.
Thank you for all of your 11 likes.
Thanks Rob. That is very true. And what makes those words sink in so successfully is that they are invariably a sharply worded, deeply emotional connection between how the business makes money, and the customers who spend that money.
Needed this reminder. I’m stepping into the arena and I was too focused on pricing. Words are the takeaway in this business.
This the shizzle (and, out of respect for Snoop, I call that a word). In fact, while the idea contained in the words is primary, the fact that they can also both begin and conclude a conversation is the beautiful baggage that comes along for the ride. The best of them echo in the mind, as if spoken; but evoking both verbal and associations. That's why Nike is likely the GOAT in this category — their words unfailingly "speak to us."
No argument from me, that’s for damn sure.
The words — the tag line — are an idea. The words are a platform. The words are possibilities. The words are the shortest, clearest story of what a brand stands for. Words matter in advertising, and I will die on this hill.