The Rule of Thirds

An approach to launching work in this world of likes, dislikes and "crickets"

When Michael Jackson first performed the song, “Billie Jean” it seemed like everyone on the planet stood up and applauded.

It was loved.

Universally.

Instantly.

So much so that the song and the album it appears on Thriller became the top-selling record of all time.

Not many us will ever know that kind of adulation for our work.

But I can give you the secret to how to be successful with anything you bring forth: be it a presentation, a social post or a website for your side-hustle.

It’s called the Rule of Thirds.

Here’s how it works. Whatever work you launch into the world, know this:

A third of the people will love it.

A third of the people will hate it.

And a third of the people will be indifferent to it.

Love, Hate, Indifference.

Those three. Every time out of the gate.

So, be grateful for those who love what you make.

Accept there will be detractors — and don’t be surprised by them. After all, haters gonna hate.

And if you can inspire a few of the indifferent folks to appreciate your stuff, well, that’s quite a victory in and of itself.

All of which brings me to the genius of Neapolitan ice cream.

It always comes in three flavors at the same time: chocolate, vanilla and strawberry.

Some people love chocolate, hate strawberry and ignore the vanilla.

Some approach the dessert the other way around. (Personally, I love all three flavors!)

The point is to accept all the flavors. And simply scoop up the ones you love.