Momentum

Albert Einstein said the greatest force in the universe is compound interest. 

I’d argue a close second is momentum. 

You know momentum. It’s that positive force that charges toward some kind of great outcome. 

Momentum is like a locomotive. It starts from a stand-still and then, inch by inch, mile-by-mile, it becomes this incredible force of progress. 

I experienced real momentum when I ran an ad agency as a CEO. 

We went from 0-17 in new business pitches to winning 14 in a row. 

From losing close to $10 million in revenue on my first day, to not missing a profit for the next 5 years. 

From listless to Advertising Age’s A-List (two years in a row). 

All of these remarkable results came down to one thing: building momentum. 

Momentum is two parts. 

First part: have a vision.

Second part: take steps to achieving the vision every day. And mind you, these steps are pretty much baby steps until they all add up to a giant leap. 

My vision was to be the “center of strategic and creative excellence” for our network. 

And every day, I did something to make that vision happen. 

Some of those steps included hiring someone new. Sending an email to a prospect. Pushing some work forward. Dropping a cool foto on Instagram. Writing a pov on LinkedIn. Having a coffee with someone on the team. Writing an email to the agency reminding them of our vision and the progress we were making.

Some days I only did one of these kind of things. Other days, I did all of them. 

The point is, I did something. Every single day — and that something over a short period of time created the momentum. 

Momentum can be created for any endeavor: A business. A desire to lose weight. A project.

You simply have to start.

What’s your vision? 

What step will you take to make it happen today?