Love "The Pub That Refused To Die". As a case history. As a way to connect a brand with a higher purpose. But as a creative achievement? Im not seeing it. Great PR move. But creatively? Isnt it just a bunch of villager that get together to rescue the last pub standing?
I love the pieces! My favorite is Kit-Kat and Ikea
Killer title, Rob.
When I was a cub writer I used to write 50-75 headlines to get one approved. It’s finally coming in handy.
Love "The Pub That Refused To Die". As a case history. As a way to connect a brand with a higher purpose. But as a creative achievement? Im not seeing it. Great PR move. But creatively? Isnt it just a bunch of villager that get together to rescue the last pub standing?
Good point. I liked the idea and the name of it. I liked the PR. I liked Heineken reaching out and serving. Maybe a bronze, not a GP.
Thank you Rob!